Fashion Retail Store
DESCRIPTION:
We successfully transformed a small, limited space into a fully operational retail store, 341 Studio, a youth clothing store, creatively incorporating an unconventional design concept that stands out.
DESIGN ELABORATION:
We designed 341 Studios, a retail space with a Bauhaus theme that perfectly aligns with the brand's modern and minimalist identity. Our design not only focuses on showcasing fashion in an innovative and stylish way but also transforms the space into a dynamic hub for content creation. By incorporating flexible, multi-functional areas, we created an environment where both shopping and creative processes can seamlessly coexist, offering customers a unique experience that goes beyond just retail.
APPROACH :
Conducted a comprehensive analysis of the location, target market, product offerings, brand values, and specific client needs. This included understanding spatial requirements, design preferences, and the overall vision for the store.
© 2023
CHALLENGES
We addressed the challenge of working within a restricted, hidden space in a building divided into three sections, with 341 Studios located in a secluded area, requiring creative solutions for accessibility and visibility.
PROJECT RESOLVE
Strategically organised the product displays by category, creating a compact yet functional design that was both aesthetically pleasing and easy to navigate. By incorporating recycled materials such as convex glass and other unique elements, the space was transformed into an engaging, 'hidden gem' that attracted visitors and offered a memorable experience.